New Zealand will finally get it’s first Lego Store this year withe the opening of the store in Westfield Newmarket mall in Auckland. Lego has had it’s up and downs over the years coming close to bankruptcy some years ago. Over the past few years however, Lego has experienced a massive comeback with huge sales and growing popularity. Also getting a few of it’s own Lego themed movies made.
When the store opens in Auckland later this year, it is expected to be a highly interactive and enjoyable retail space. There will be loads of large Lego models built to the theme of some famous New Zealand icons.
The company bringing Lego to New Zealand is Alceon who invest in many popular retail ventures including EziBuy and Boohoo. Use a Boohoo coupon to save on your purchase. They are also the company that snapped up the dead brand Pumpkin Patch and bought it back to life.
Westfield Malls is run by Scentre Group and they are extremely excited to be bringing the Lego brand into one of it’s shopping malls. They describe Newmarket as a world class living centre that is going to offer some of the best and most unique retail experiences in the world under the one roof. They are confident that the Lego store will draw thousands of extra visitors to the center every year.